Cookies information

This statement was last updated February 27, 2019.

What are cookies?

Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites.

 

Use of cookies on PwC websites

We utilise cookies, and other online identification technologies such as web beacons, or pixels to provide users with an improved user experience. By using this website or application you consent to the deployment of such identification technologies.

 

Registered users

We use these technologies to make navigation of the Websites easier for you and to better deliver tailored content to you. If you choose to become a Registered User, we will use cookies to facilitate your registration and remember your preferences. If you choose to become a Registered User, you will receive the benefits of registration only if you accept the strictly necessary cookies, which include those cookies used as part of registration.

 

Analytics and site statistics

We also use these technologies to gather usage information and statistics regarding use of the Websites. For example, we collect information about page visits and navigation to determine what articles and topics are of greatest interest and if users are able to find content easily. Likewise, we collect information about which articles and videos are viewed and whether videos are viewed in their entirety to determine what content is of most interest to users. We also use usage information to generate various reports regarding use of the Websites. These reports contain aggregated information about users and do not single out users individually. If you are a Registered User we may also collect information on what specific interests you have, including what articles you have viewed on the site in order to understand what content interests you most.

Information about the cookies used on our Websites can be found below. Individual PwC sites may use additional cookies or third-party analytics tools.  For more information about the cookies and third-party tools used on individual sites, please review the cookie information on the individual sites you visit.

 

Measuring effectiveness of our activities

We may utilise online identification technologies from marketing partners, third party sites and social media platforms. These technologies help us measure the efficacy of our marketing and awareness campaigns and to understand how visitors navigate to the Websites from a PwC ad. We use these technologies to compile statistics about visitors who interact with the Websites and other PwC online content, to gauge the effectiveness of our ads, and to provide more pertinent information to our visitors.

 

Managing cookies on your device

You can control and manage cookies using your browser. Please note that removing or blocking cookies can impact your user experience and some functionality may no longer be available.

 

Using your browser to control cookies

Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt out cookie on your device. Guidance on how to control cookies for common browsers is linked below.

Google Chrome

Mozilla Firefox

MacOS Safari

Microsoft Internet Explorer

For information on additional browsers and device types please see http://www.aboutcookies.org/ or http://www.cookiecentral.com/faq/.

 

Managing Analytics cookies

You can opt-out of having your anonymised browsing history within our websites or applications recorded by analytics cookies. We use the following service providers and you can learn more about their privacy policies and how to opt-out of their analytics cookies by clicking on following links:

Adobe: https://www.adobe.com/privacy/opt-out.html

Google Analytics: https://www.google.com/analytics/learn/privacy.html

Types of cookies:

Session cookies: these cookies remain in your browser during your browser session only, i.e. until you leave the website.

Persistent cookies: these cookies remain in your browser for a set period of time after the browser session (unless deleted by you).

 

 

Categories of cookies:

Strictly Necessary Cookies: These cookies are fundamental to website functionality and cannot be switched off without blocking features on the site. They are usually set in response to your actions on the site, such as filling in forms, setting preferences, or logging in.

Performance Cookies: These cookies allow us to gather analytics to improve the performance and functionality of our site. These analytics can include measurements on the popularity of a page, common patterns of how people browse around the site, and how frequently a certain feature is used.  We usually aggregate the data for review but in some cases we may collect information on content you have viewed in order to understand what interests you most.

Customization cookies: These cookies help us to understand how effective our marketing campaigns are, and enhance your online experiences with PwC with customization.

Advertising cookies:  PwC may present ads to you on sites that are not owned or operated by PwC to promote PwC services, articles or events. The cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously re-appearing. These advertisements are solely intended to make you aware of relevant PwC promotions. PwC does not sell your data to any third parties. Please see our privacy policy for more details.

 

Cookies on this site

ProviderNamePurposeTypeDuration
Strictly Necessary Cookies
PwCpwc-idPwC Registration Cookie- This cookie contains the encrypted email ID of the user. It is used to identify the registered user account (if available) for each request.First party, Persistent1 day or 30 days (if “Remember me” is checked)
PwCfirsttime-loginPwC Registration Cookie- This cookie is used by PwC during the registration process to ensure that any necessary password updates are completed.First partyUntil password update is completed
PwCpwc_overlayPwC Registration Cookie- This cookie is used by PwC to make sure that the overlay (registration panel) opens once per browser sessionFirst partyUntil the end of the browser session
Load balancerBIGipServerPOOL-69.20.11.37-DispatchThis cookie is set by the servers hosting PwC sites to allow a visitor to receive site content from one out of multiple servers as the visitor browses the site. This improves performance and allows the visitor’s session to be maintained.First party, PersistentUntil end of session
PwCpwc_closed_topicsThis cookies is used by PwC to help personalize the content a user sees based on topics they’ve identified they’re interested in.First partyUntil the end of the browser session
PwCpwc-cookie-acceptThis cookie is used by PwC to understand whether or not a user has selected “I understand” in their cookie banner.First partyUntil the end of the browser session
PwCpwc_int_usrThis cookie is used by PwC to distinguish internal users from external visitors to the Websites. It is set when a person is accessing the website from within the PwC network (VPN or office).First party3 months
Performance cookies
Adobe Analytics_sdsat_landing_pageStores the first page you hit when visiting pwc.comFirst party, SessionUntil end of session
Adobe Analytics_sdsat_traffic_sourceStores the site you came from before reaching pwc.comFirst party, SessionUntil end of session
Adobe Analytics_sdsat_pages_viewedStores the quantity (number) of pages that you view during your visit.First party, SessionUntil end of session
Adobe Analytics_sdsat_lt_pages_viewedStores the total number of pages viewedFirst party, Persistent2 years from set/update
Adobe Analytics_sdsat_session_countStores a session counterFirst party, Persistent2 years from set/update
Adobe Analyticss_viThis cookie stores the visitor ID provided by our analytics provider whenever you first visit one of the Websites.Third Party Persistent2 years from set/update
Adobe AnalyticsgpvThis cookie stores the quantity of pages you view when visiting the WebsitesFirst and third party30 minutes from set/update
Adobe Analyticss_nrThis cookie stores the date(s) when you visit the Websites, and whether or not you are a new or returning visitor.First and third party2 years from set/update
Adobe Analyticss_ppvStores information on the percentage of the page displayedFirst and third partyUntil end of session
Adobe Analyticss_fidThis cookie is a “fallback” visitor identifier where the s_vi cookie is for some reason blocked. It contains a randomly generated unique IDFirst and third party5 years from set/update
Adobe Analyticss_ppvlStores information on the percentage of the page displayed to youFirst and third partyUntil end of session
Adobe Analyticss_ccThis cookie allows Adobe Analytics to determine whether or not cookies are enabled in your browser.First and third partyUntil end of session
Adobe Analyticss_sqThis cookie is set and read by the JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous links that you clicked on the Websites.First party2 years from set/update
Demandbasedmdbase_cdcThis cookie is used to pass only the company name and firmographic attributes of a site visitor into analytics based on the source IP address. It is set using JavaScript.First Party SessionUntil end of session
Demandbasedmpsh This tracks the history of any ID syncs between TUUID and 3rd party exchangesThird party2 years
Demandbasetuuid_luThis tracks the date when the TUUID was last updated.Third party2 years
DemandbasepvcThis cookie tracks post-view conversions for ad campaigns.Third party2 years
DemandbasessidThis cookie is set to assist in onsite identification for certain legacy campaigns.Third party2 years
Demandbase_gaThis is a Google Analytics cookieThird party2 years
DemandbasetuuidThis cookie is used for analytics and advertising services provided by Demandbase products.Third party2 years
DemandbaseIUUIDThis cookie is used for performance and optimization of Demandbase data and reporting.Third party2 years
Google Analytics__utmaThis is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It it used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics.First and third party2 years
Google Analytics__utmvUsed to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.Third party, persistent 
Google Analytics__utmzStores the traffic source or campaign that explains how you reached the Websites. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.Third party, persistent 
YouTubeVISITOR_INFO1_LIVEThis cookie tracks viewing of Youtube videos on the website.Third party, persistent 
Advertising
PwC689591286-smartbanner-installedThis cookie prevents displaying a PwC 365 app banner on mobile devices.First party, Persistent90 days after clicking the download button
PwC689591286-smartbanner-closedThis cookie prevents displaying a PwC 365 app banner on mobile devices.First party, Persistent15 days after closing the banner
Facebookdatr, _js_datr, _js_reg_ext_ref, _js_reg_fb_gateThese cookie are used by  Facebook as part of their embedded services on the Websites (likes, sharing etc.). More information about Facebook’s use of cookies can be found in their cookie policyThird party 
Google DoubleClick FloodlightConversionHelp advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow Google and the advertiser to determine that you clicked the ad and later visited the advertiser’s site. Conversion cookies are not used by Google for personalised ad targeting and persist for a limited time only.Third party30 days
GoogleideThis is a Google UserID cookie used to help track users across various portions of the Websites to assist PwC in understanding how individuals use our websites, what content they view, and to help PwC improve website performance.Third partyTwo years
GooglenidThis is a Google UserID cookie used to help track users across various portions of the Websites to assist PwC in understanding how individuals use our websites, what content they view, and to help PwC improve website performance.Third party6 months
LinkedInConversionHelp advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow LinkedIn and the advertiser to determine that you clicked the ad and later visited the advertiser’s site. Conversion cookies are not used by LinkedIn for personalised ad targeting and persist for a limited time only.  
LinkedInJSESSIONIDGeneral purpose platform session cookie. It is used to maintain an anonymous user session by the server.Third partyUntil end of session
LinkedInlangThis cookie is used to set default locale/language.Third partyUntil end of session
LinkedInlidcThis cookie is used for routing from Share buttons and ad tagsThird party1 day
LinkedInlisscUsed to ensure there is correct SameSite attribute for all cookies in that browserThird party1 year
LinkedInbcookieThis cookie is used by LinkedIn for identifying the Browser ID. It is set from LinkedIn share buttons and ad tags.Third party1 year
LinkedInbscookieThis cookie is used by LinkedIn to recognize a secure Browser ID.Third party1 year
LinkedInUserMatchHistoryThis cookie is used by LinkedIn Ads to help PwC measure advertising performance. More information can be found in their cookie policy.Third party 
LinkedInvisitThis cookie is used by LinkedIn as part of their embedded services on the Websites. More information can be found in their cookie policy.Third party 
LinkedInli_fat_idMember indirect identifier for Members for conversion tracking, retargeting, analyticsThird party 
TwitterConversionHelp advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow Twitter and the advertiser to determine that you clicked the ad and later visited the advertiser’s site. Conversion cookies are not used by Twitter for personalised ad targeting and persist for a limited time only.Third party30 days
Twitterpersonalization_idConversion tracking to help PwC measure the performance of advertising campaigns through Twitter, across different browsers and devices used by the same person. More information about Twitter’s use of cookies can be found in their cookie policy.Third party1 month
TwitterAuth_token, twll, secure_session, guest_id, remember_checked, remember_checked_on, langThese cookies are used by Twitter as part of their embedded services on the Websites (likes, sharing etc.). More information about Twitter’s use of cookies can be found in their cookie policy.Third party 
YouTubeSIDThis cookie is used by Google in combination with HSID to verify your Google user account, if you have one, and your most recent login time to your Google account.Third party 
YouTubeHSIDUsed by Google in combination with SID to verify your Google user account, if you have one, and your most recent login time to your Google account.Third party 
YouTubePREFThis cookie is used by Google to set each of its users’ preferred language preferences.Third party 
YouTubeNIDMost Google users will have a preferences cookie called ‘NID’ in their browsers. A browser sends this cookie with requests to Google’s sites. The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.Third party 
YouTubeLOGIN_INFO, YSC, SAPISID, SSID, APISIDThese cookies are used by Youtube as part of their embedded services on the Websites (sharing etc.). More information about Youtube’s use of cookies can be found in their cookie policy.Third party 

Commonly used cookies on the Websites

The following cookies may be present on certain of the Websites, including but not limited to PwC.com/us and PwC.com/gx.

Provider

Name

Purpose

Type

Duration

Strictly Necessary Cookies

PwC

pwc-id

PwC Registration Cookie- This cookie contains the encrypted email ID of the user. It is used to identify the registered user account (if available) for each request.

First party, Persistent

1 day or 30 days (if “Remember me” is checked)

PwC

firsttime-login

PwC Registration Cookie- This cookie is used by PwC during the registration process to ensure that any necessary password updates are completed.

First party

Until password update is completed

PwC

pwc_overlay

PwC Registration Cookie- This cookie is used by PwC to make sure that the overlay (registration panel) opens once per browser session

First party

Until the end of the browser session

Load balancer

BIGipServerPOOL-69.20.11.37-Dispatch

This cookie is set by the servers hosting PwC sites to allow a visitor to receive site content from one out of multiple servers as the visitor browses the site. This improves performance and allows the visitor’s session to be maintained.

First party, Persistent

Until end of session

PwC

pwc_closed_topics

This cookies is used by PwC to help personalize the content a user sees based on topics they’ve identified they’re interested in.

First party

Until the end of the browser session

PwC

pwc-cookie-accept

This cookie is used by PwC to understand whether or not a user has selected “I understand” in their cookie banner.

First party

Until the end of the browser session

PwC

pwc_int_usr

This cookie is used by PwC to distinguish internal users from external visitors to the Websites. It is set when a person is accessing the website from within the PwC network (VPN or office).

First party

3 months

Performance cookies

Adobe Analytics

_sdsat_landing_page

Stores the first page you hit when visiting pwc.com

First party, Session

Until end of session

Adobe Analytics

_sdsat_traffic_source

Stores the site you came from before reaching pwc.com

First party, Session

Until end of session

Adobe Analytics

_sdsat_pages_viewed

Stores the quantity (number) of pages that you view during your visit.

First party, Session

Until end of session

Adobe Analytics

_sdsat_lt_pages_viewed

Stores the total number of pages viewed

First party, Persistent

2 years from set/update

Adobe Analytics

_sdsat_session_count

Stores a session counter

First party, Persistent

2 years from set/update

Adobe Analytics

s_vi

This cookie stores the visitor ID provided by our analytics provider whenever you first visit one of the Websites.

Third Party Persistent

2 years from set/update

Adobe Analytics

gpv

This cookie stores the quantity of pages you view when visiting the Websites

First and third party

30 minutes from set/update

Adobe Analytics

s_nr

This cookie stores the date(s) when you visit the Websites, and whether or not you are a new or returning visitor.

First and third party

2 years from set/update

Adobe Analytics

s_ppv

Stores information on the percentage of the page displayed

First and third party

Until end of session

Adobe Analytics

s_fid

This cookie is a “fallback” visitor identifier where the s_vi cookie is for some reason blocked. It contains a randomly generated unique ID

First and third party

5 years from set/update

Adobe Analytics

s_ppvl

Stores information on the percentage of the page displayed to you

First and third party

Until end of session

Adobe Analytics

s_cc

This cookie allows Adobe Analytics to determine whether or not cookies are enabled in your browser.

First and third party

Until end of session

Adobe Analytics

s_sq

This cookie is set and read by the JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous links that you clicked on the Websites.

 

First party

2 years from set/update

Demandbase

dmdbase_cdc

This cookie is used to pass only the company name and firmographic attributes of a site visitor into analytics based on the source IP address. It is set using JavaScript.

First Party Session

Until end of session

Demandbase

dmpsh

 This tracks the history of any ID syncs between TUUID and 3rd party exchanges

Third party

2 years

Demandbase

tuuid_lu

This tracks the date when the TUUID was last updated.

Third party

2 years

Demandbase

pvc

This cookie tracks post-view conversions for ad campaigns.

Third party

2 years

Demandbase

ssid

This cookie is set to assist in onsite identification for certain legacy campaigns.

Third party

2 years

Demandbase

_ga

This is a Google Analytics cookie

Third party

2 years

Demandbase

tuuid

This cookie is used for analytics and advertising services provided by Demandbase products.

Third party

2 years

Demandbase

IUUID

This cookie is used for performance and optimization of Demandbase data and reporting.

Third party

2 years

Google Analytics

__utma

This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It it used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics.

First and third party

2 years

Google Analytics

__utmv

Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.

Third party, persistent

 

Google Analytics

__utmz

Stores the traffic source or campaign that explains how you reached the Websites. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.

Third party, persistent

 

YouTube

VISITOR_INFO1_LIVE

This cookie tracks viewing of Youtube videos on the website.

Third party, persistent

 

Advertising

PwC

689591286-smartbanner-installed

This cookie prevents displaying a PwC 365 app banner on mobile devices.

First party, Persistent

90 days after clicking the download button

PwC

689591286-smartbanner-closed

This cookie prevents displaying a PwC 365 app banner on mobile devices.

First party, Persistent

15 days after closing the banner

Facebook

datr, _js_datr, _js_reg_ext_ref, _js_reg_fb_gate

These cookie are used by  Facebook as part of their embedded services on the Websites (likes, sharing etc.). More information about Facebook’s use of cookies can be found in their cookie policy  

Third party

 

Google DoubleClick Floodlight

Conversion

Help advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow Google and the advertiser to determine that you clicked the ad and later visited the advertiser’s site. Conversion cookies are not used by Google for personalised ad targeting and persist for a limited time only.

Third party

30 days

Google

ide

This is a Google UserID cookie used to help track users across various portions of the Websites to assist PwC in understanding how individuals use our websites, what content they view, and to help PwC improve website performance.

Third party

Two years

Google

nid

This is a Google UserID cookie used to help track users across various portions of the Websites to assist PwC in understanding how individuals use our websites, what content they view, and to help PwC improve website performance.

Third party

6 months

LinkedIn

Conversion 

Help advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow LinkedIn and the advertiser to determine that you clicked the ad and later visited the advertiser’s site. Conversion cookies are not used by LinkedIn for personalised ad targeting and persist for a limited time only.

  

LinkedIn

JSESSIONID

General purpose platform session cookie. It is used to maintain an anonymous user session by the server.

Third party

Until end of session

LinkedIn

lang

This cookie is used to set default locale/language.

Third party

Until end of session

LinkedIn

lidc

This cookie is used for routing from Share buttons and ad tags

Third party

1 day

LinkedInlisscUsed to ensure there is correct SameSite attribute for all cookies in that browserThird party1 year

LinkedIn

bcookie

This cookie is used by LinkedIn for identifying the Browser ID. It is set from LinkedIn share buttons and ad tags.

Third party

1 year

LinkedIn

bscookie

This cookie is used by LinkedIn to recognize a secure Browser ID.

Third party

1 year

LinkedIn

UserMatchHistory

This cookie is used by LinkedIn Ads to help PwC measure advertising performance. More information can be found in their cookie policy.

Third party

 

LinkedIn

visit

This cookie is used by LinkedIn as part of their embedded services on the Websites. More information can be found in their cookie policy.

Third party

 
LinkedInli_fat_idMember indirect identifier for Members for conversion tracking, retargeting, analyticsThird party 

Twitter

Conversion 

Help advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow Twitter and the advertiser to determine that you clicked the ad and later visited the advertiser’s site. Conversion cookies are not used by Twitter for personalised ad targeting and persist for a limited time only.

Third party

30 days

Twitter

personalization_id

Conversion tracking to help PwC measure the performance of advertising campaigns through Twitter, across different browsers and devices used by the same person. More information about Twitter’s use of cookies can be found in their cookie policy.  

Third party

1 month

Twitter

Auth_token, twll, secure_session, guest_id, remember_checked, remember_checked_on, lang

These cookies are used by Twitter as part of their embedded services on the Websites (likes, sharing etc.). More information about Twitter’s use of cookies can be found in their cookie policy.  

Third party

 

YouTube

SID

This cookie is used by Google in combination with HSID to verify your Google user account, if you have one, and your most recent login time to your Google account.

Third party

 

YouTube

HSID

Used by Google in combination with SID to verify your Google user account, if you have one, and your most recent login time to your Google account.

Third party

 

YouTube

PREF

This cookie is used by Google to set each of its users’ preferred language preferences.

Third party

 

YouTube

NID

Most Google users will have a preferences cookie called ‘NID’ in their browsers. A browser sends this cookie with requests to Google’s sites. The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.

Third party

 

YouTube

LOGIN_INFO, YSC, SAPISID, SSID, APISID

These cookies are used by Youtube as part of their embedded services on the Websites (sharing etc.). More information about Youtube’s use of cookies can be found in their cookie policy.

Third party