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Design Thinking & Innovation

Design Thinking & Innovation

Design Thinking & Innovation

Design Thinking & Innovation

In brief

Design Thinking is an innovation methodology that builds solutions for problems, with users’ needs in mind. Companies are increasingly frustrated with the complex problems they are facing, with limited options for how they can solve them. Design Thinking offers a fresh, innovative approach to this. Design Thinking puts together creativity and empathy to create diverse options for solving problems. It combines existing knowledge, new human-centred insights, and a process of trying things out quickly and dealing with ambiguity. Ultimately, solutions are tested rapidly with real people in the real world. By the end of this programme, participants will be equipped with new tools and processes and a mindset that is comfortable with ambiguity, rapid experimentation and co-creation within teams.

Note: pricing is customised, contact us for more information.

2 days                   Classroom/Virtual


Target audience

  • Executives
  • Senior Executives
  • Managers and senior managers who are involved in project management and transformation programmes


By the end of the course, participants will be able to:

  • Understand users’ needs
  • Build solutions based on those needs
  • Understand the Design Thinking process and its mindset
  • Use Design Thinking to explore new ideas and experiences
  • Apply Design Thinking to a problem



Participants will be able to use and apply a structured approach to find the right problems to solve, design and deliver products/services/experiences that are not only memorable but also meaningful.



  • Welcome and introductions
  • What is Design Thinking
  • Problem statement
  • Empathise
  • Define
  • Ideate
  • Prototyping
  • Test
  • Applying Design Thinking to your problem

Professional associations recognising PwC CPE points

Not applicable


HRDF claimable

Not applicable


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